How Will Marketers and Machines Collaborate?

Watch the recording of our webinar


AI is here and it promises to allow marketers to refocus on understanding customers and crafting messages that appeal to their needs. But marketers must learn to trust machines to handle a certain amount of the work they do today so that the two parties can effectively collaborate and add more value to their organization.

Findings discussed include:

  • Working to their strengths - what do man and machine bring to the table?
  • How to create a cooperative, calculated balance key to effective human-machine collaboration
  • Best practices for implementing cognitive technologies including organizational structure recommendations