How Will Marketers and Machines Collaborate?

Watch the recording of our webinar

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AI is here and it promises to allow marketers to refocus on understanding customers and crafting messages that appeal to their needs. But marketers must learn to trust machines to handle a certain amount of the work they do today so that the two parties can effectively collaborate and add more value to their organization.


Findings discussed include:

  • Working to their strengths - what do man and machine bring to the table?
  • How to create a cooperative, calculated balance key to effective human-machine collaboration
  • Best practices for implementing cognitive technologies including organizational structure recommendations